Cost Publishing (CP) L.L.C. is located in Dayton Ohio. We provide a service in registering copyrights, issuing licenses, and collecting money for paying artists, writers, and co-publishers. We will promote our business as both business-to-business, and business to consumer. The main focus of Cost Publishing is to help broadcast, promote, and provide substantial payment for local Rock, Pop, and Hip-Hop artists and songwriter’s within the Dayton area. As local artists, and musicians ourselves, we understand the hardships, and anguish that comes with being a creator.
Cost Publishing will earn revenue by acquiring mechanical and performance royalties as well as synchronization, and transcription licenses. Contracts will be made in the artists favor with a 60/40 split, challenging all competitors who are currently at a 50/50 split with clientele. The company will be affiliated with ASCAP and BMI for motion picture performance monies, public performance royalties, and mechanical royalties. We will also be working closely with the Harry Fox Agency and the CMRRA (Canadian Mechanical Rights Reproduction Agency). The dollar value of a general sale for Cost Publishing is roughly $2,000 per license sale.
There is an abundance of talent in the region and a “burning need” or “point of pain” for assistance in copyrights, licensing, and radio airplay within this specific genre. The one aspect that makes our brand unique is that we care about each artist, musician, and talent equally. We have a strong passion to deliver successful results to each client that chooses to publish their works with us. We are also the only publisher that deals with this particular genre within the region. With no direct competitors, we are also able to distribute a 60/40 split in our customers favor. These values are important in developing a focused and committed company, and Cost Publishing stands by these ethics, and morals with a passion o help, and support great local music, because every artist deserves recoupment for their works.
This industry is expected to grow immensely within the next three to five years. One of the reasons for this is due to a growing population in independent music, and artist collaborations. Technology is becoming vastly inexpensive. So, artists are now capable of writing professional products within their own home. Our service is slightly different throughout our local competition. Our indirect competitors are focusing on gospel, Christian, and contemporary music. These companies are focused on selling sheet music, and providing publishing for different genres of music. The cost of this service to our clients is simple. They must acquire copyrights, and all legal documentation. If copyrights have not been implemented, then Cost Publishing will pay for these copyrights, and legal fees for licensing. However, all legal and copyright fees will be recouped once sales have been made.
Our target market consists of 16-35 year olds that have a passion to write, perform, produce, and publicize their works. Most artists and musicians struggle with education and a steady paying salary, so they are a low class group that is often transported by local transportation, bike, or car pool. Some of the brightest and most creative minds that have ever lived dropped out of high school or college. So we have decided to put a great deal into the starving artist as opposed to the richer group of artists and musicians. This demographic is more likely to be single rather than married, and home ownership is unlikely due to the younger market that is being targeted. Some of the magazines that this target market consumes would be Rolling Stones Magazine, thesource.com, and forbes.com. They will be interested in schools such as Full Sail University, The Cleveland Ohio recording Music School, Berkley, The Recording Workshop in Chillicothe, and local International College of Broadcasting.
There are over 38,181 establishments for performing arts, spectator sports, and other related establishment within the entertainment industry according to the U.S. Census Bureau. In comparing statistics, 1997 only had 30,566 establishments. Meaning that these companies will help strengthen our business by promoting and supporting the local and nation wide scene that is the entertainment industry. With more growth in this industry, it will only raise our chances for success. With proper execution and focus, Cost Publishing will capitalize on all talented and driven artists and musicians within the Dayton area. From 1997 to 2002, the number of independent artists, writers, and performers grew by 2%, and music groups and dancers increased as well. (us census)
U.S. Census: Economic Census for Arts, Entertainment, and Recreation Industry
Series. (2005). Performing Arts, Spectator Sports and Related Industries 2005. Retrieved February 12, 2010, from: http://www.census.gov/epcd/susb/2005/oh/OH71.HTM
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