Cost Publishing's Social Media Strategy

Cost Publishing will implement a social media strategy via the Internet by creating business accounts on Facebook, Myspace, and Twitter. We will also create short videos to ensure our companies quality, and trust. These videos will be posted on Youtube, and sites like Digg. Other videos will be made to show past examples of our artists in the studio, and at shows performing. Another aspect that we hope to apply in our social media marketing strategy is artists working around industry professionals, and hopefully award ceremonies. If just one of our artists make it in the music industry by winning awards, selling songs, and acquiring sync, and mechanical licenses, we will be sure to capitalize on these achievements.

To achieve our goal, Cost Publishing will focus on securing well-known local artists, and professional songwriters within the area. By doing so, we will be able to gain other industry professionals respect, and trust to deliver a quality product. The most challenging task that Cost Publishing will endure is making the proper connections, and partnerships with other companies to gain sync, and mechanical licenses. Our company is focused on bagging these licenses, because it will promote our artists music. At the same time, we will achieve royalties, and worldwide success, as well as popularity.

With our goals and objectives, Cost Publishing will be based on ratio instead of a count, because some of these opportunities are based on odds. For example, how many licensed songs, to non-licensed songs. A count KPI would only be necessary if we were really trying to monitor the number of videos played, and the number of songs downloaded, and streamed. Being at the right place at the right time is crucial. However, it will be up Cost Publishing to gain the respect and trust of industry professionals to deliver satisfactory work. That being said, the more hits that are created by our artists, the more chance to have success with that artist, as well as with other artist.

We all have to do our job. It is important to follow through in every aspect of the business. If the master recordings are not satisfactory, then we will go back to the studio to re-produce the product for proper delivery. A successful campaign will be determined by how many songs are licensed, and how many of our artists are successful in these endeavors. That being said, these artists do not have to be signed. It will be up to Cost Publishing to make connections for these artists and songwriters. They need to be able to have their music heard on a regular basis from TV and film licenses, and digital media. To complete these objectives, artists will need to be in the studio writing routinely, and they will need to perform locally, and regionally.